Chinese firm, Palm, confirmed as West Brom's kit 2017/18 Sponsor
West Brom confirm Chinese firm palm as 2017/18 kit sponsorship.
Palm is the country's largest landscape design and construction company, operating throughout China and overseas.
The sponsorship announcement comes 24 hours prior to the unveiling of the clubs upcoming seasons kit.
Guochuan Lai, Albion's Chinese owner, had previously served as a general manager for Palm for 20 years before stepping down from the position in 2014.
Lai stated " Palm and Albion are naturally aligned and I am thrilled to see this partnership become even stronger. I believe we have an exciting future and we can tackle it knowing we are stronger together".