KamaGames, a developer and publisher of social games for mobile platforms, becomes the club’s official social games partner in a multi-year deal.
As part of the deal, KamaGames will launch a portfolio of social casino games which will carry the Manchester United branding, logo, imagery and themes.
United group managing director, Richard Arnold, comments: "Manchester United is lucky enough to have a huge global following and we understand the importance of engaging with and entertaining our fans. KamaGames and their innovative products will allow us to do this in new and exciting ways.
"We are delighted to welcome them as our first official global social games partner and look forward to creating a successful partnership for many years.”
KamaGames CEO, Danny Hammett, adds: "KamaGames and Manchester United share a similar worldwide audience and, with this in mind, we are confident that the partnership will be a huge success for both organisations.
"We are proud and honoured to be associated with such a great team and iconic brand, and we look forward to building a strong relationship with the club and its fans."
Meanwhile Loius van Gaal's team face a potential FA Cup shock when they travel to Cambridge United on Friday night for a live game.