Barclays Premier League Champions, Manchester City FC, have announced Vivo Energy as the Club’s Official Fuels and Lubricants partner in Botswana.
This follows an already successful association between Manchester City FC and Vivo Energy in the Ivory Coast, unveiled at the end of 2014.
The partnership in Botswana has come to life with a two-month nationwide retail promotion. Customers purchasing Shell fuels and lubricants from forecourts all over the country until the end of May will have the chance to win an all-expenses paid trip to the UK and a VIP experience at the Etihad Stadium.
The VIP experience not only includes coveted tickets to a Manchester City Barclays Premier League game but also the once-in-a-lifetime opportunity to meet with members of their First Team squad.
Signed Manchester City FC merchandise is also up for grabs. A similar promotion was staged in the Ivory Coast from December 2014 to January 2015 with Shell’s sales figures in the country increasing significantly over this period. Manchester City FC look forward to welcoming the Ivory Coast VIP winners to the Club’s game against West Ham United on Sunday April 19.
Omar Berrada, Commercial Director of City Football Marketing, which brokers Manchester City FC’s commercial partnerships, said:
“We are looking forward to extending our already successful relationship with Vivo Energy in Africa. As a quickly growing energy business with an impressive footprint across the continent, we are confident we can work together to continue to provide great experiences for their customers, whilst building our presence in key markets.”
Commenting on the partnership Ann Gitao-Kinyua, Head of Marketing for Vivo Energy said:
“We have been incredibly pleased with the success of the Ivory Coast campaign and are looking forward to seeing similar results in Botswana. Vivo Energy is committed to growth across its network of 15 countries in Africa and this partnership with Manchester City FC has helped to both drive volume to our service stations and excite our customers.”