Cheltenham Town have agreed a new two-year sponsorship deal with Mira Showers.
Mira have sponsored Cheltenham's shirts since 2008 and they will continue to do so until at least 2016 as part of the extended arrangement.
Mira has a site in Cheltenham site that employs more than 700 members of staff – many of whom are Robins supporters themselves.
Craig Baker, Marketing Director for Mira Showers, said: "We are delighted to announce the extension of our sponsorship of Cheltenham Town Football Club."
"Mira Showers takes great pride in its production facility in Cheltenham, and sponsoring the club is a great extension of the commitment and close ties we have with the local community."
The sponsorship deal will see the Mira Showers logo emblazoned across the Robins' shirts for the next two years as well as strengthening their links within the community.
This announcement will be backed up by a 'Mira Day' at Cheltenham Town tomorrow, where over 200 Mira employees will be attending the League Two match against Torquay with guests of their chosen charity, CLIC Sargent.
Robins chairman Paul Baker was present at the Mira Showers product site earlier this week to celebrate the ongoing partnership.
He said: "It is fantastic to have Mira Showers as our main club sponsor for another two year term."
"The relationship is one we are really proud of, we share the same values and are keen that we open the football club out to the community in which we both play such a large role, either as employer or as provider of local sport and entertainment.
"We work together closely, share resources and facilities and a passion to exceed expectations."
Cheltenham and Mira have close links within the local community and discussions are constant as to how both can make a continued positive impact in and around Gloucestershire using the ongoing partnership.
Cheltenham take on bottom club Torquay hoping that a win can galvanise their promotion bid, they are currently 14th and have 44 points, seven points and places below the play-off spots.