Torquay United have decided to end to their agreement with Exeter-based WTS (Western Training Services) after one year, due to the financial implications of relegation from the Football League.
The Gulls and WTS have parted company after only one year of a planned five-year shirt sponsorship agreement.
A statement from Plainmoor said that WTS are “more than happy to stand aside so that another sponsor could step in with more cash at a time when the football club is facing up to life in the Conference”.
United are clearly keen to increase their income from sponsorship to try to offset the cost of relegation.
Although they will receive more than £200,000 in a parachute solidarity payment from the Football League next season, they lose around £400,000 in total from the Football League and the Premier League in the first year after relegation.
United do not have a history of changing their sponsors regularly – before WTS, Heathfield-based Sparkworld backed the club for more than a decade, all bar one season, and pumped nearly £350,000 into the club over that time.