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Premier League newboys QPR extend shirt sponsorship deal with Air Asia


Low cost airline company Air Asia will continue to sponsor QPR as they make their return to the Premier League next season.

The company, which is owned by QPR chairman Tony Fernandes, has signed a one-year deal to remain on the front of the team’s home, away and third shirts for the club’s return to the top flight next season.

“We are delighted that AirAsia have agreed to extend their association as the club’s lead partner for a fourth consecutive season,” said Euan Inglis, QPR’s commercial director.

“Our relationship with AirAsia continues to develop year on year, as we collectively look to expand and roll out collaborative commercial and socially aware initiatives in key territories as demonstrated by the hugely successful AirAsia QPR coaching clinics, which were held in Singapore and Malaysia earlier this year.”

Whilst financial terms have not been released, it will undoubtedly add to the coffers that were swelled by QPR's Championship play-off triumph, which was worth reportedly £130m.

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