The charity, long term subscribers to the Football Trade Directory, is based in Bedford but with outlets also in Leicester, Watford, Milton Keynes and Gloucester, sells branded sports clothing, accessories and equipment supplied free of charge by some of the world's top sports brands including Canterbury, Speedo, Kickers, Spalding, Berghaus, Mitre and Kooga to name a few.
Focusing on grassroots sports, Lance Haggith and his team at Sports Traider are on a mission "to make sport available to everyone".
"I started the charity back in 2009 because I was shocked and bitterly disappointed to discover that we have so many talented youngsters in the UK but they are excluded or prevented from playing the sport of their choice for lack of funding. They often cannot afford the appropriate equipment or the training they require to move to the next level. Our aim is to help anybody get in to sport, regardless of their ability, disability or economic circumstance".
"We are very different to other sports shops or charity shops. Our stores are professionally fitted out by qualified tradesmen and our stock comes from some of the best sports and fashion brands in the world. They donate their excess stock to us because they understand the importance of what we are trying to achieve. Much of our stock is in perfect condition but might be a season or two out of date. Other items are slight seconds and in some of our stores we sell second hand and 're-loved' items like hockey sticks and tennis racquets for as little as £1."
When asked why Sports Traider had chosen Nottingham Broadmarsh as the location for their newest and most ambitious site, Martin Keech, Head of Retail explained, "We did our homework and found that Nottingham is a fabulous venue for us because of the high number of sports clubs in the locality. We are also privileged to have an excellent relationship with the
people at Intu and they were very helpful when we told them we were looking for a place in the city centre."
Keech went on to explain that the charity is keen to forge relationships with sports clubs and coaches in the area .... "Wherever possible, we like to reinvest our profits back in to those communities that support our stores. We
achieve this by match-funding grants and other initiatives that help get people into sport".
Haggith and Keech are keen to publicly thank the support they've received from Nottingham Institute, saying, "Once we had decided to extend in to Nottingham, we needed help to conduct our market research, recruit staff and volunteers and recommend local tradesmen and suppliers. The guys at Nottingham Institute, lead by the very charismatic Dominic Corder, have been instrumental in helping us set up in Nottingham. We are genuinely grateful to them and look forward to working with them to make Sports Traider a household name in the region".
Sports Traider is due to open its 2,500ft flagship store early June and will be hosting a celebrity launch event later in the month. You can find out more at: www.sportstraider.org.uk or follow them at www.twitter.com/
SportsTraider1 or www.twitter.com/LanceHaggith