Accounting software provider Intuit QuickBooks has agreed a one-year deal to become the new principal sponsor of Premier League side West Bromwich Albion for the 2014-15 season.
Intuit QuickBooks branding will appear on the front of the West Midlands team’s home and away jerseys throughout the campaign.
Intuit QuickBooks will replace Zoopla as West Brom’s front-of-shirt sponsor after the property and house prices website opted against renewing its two-year deal with the club.
Zoopla’s decision not to renew came against a backdrop of controversy created by West Brom striker Nicolas Anelka celebrating a goal in a game against West Ham United in December 2013 with the allegedly anti-Semetic ‘quenelle’ salute. Anelka said there was no racist element to the gesture and that it was merely a show of solidarity towards controversial French comedian Dieudonne M’bala M’bala.
Speaking of the deal, Baggies Chief Executive Mark Jenkins said: “I’m delighted to welcome QuickBooks on board as our new Principal Partner."
“The fact we have been able to join forces with such an established global brand underlines the strides the Club has been making in recent years. We are looking forward to forming a strong working relationship with Intuit QuickBooks.”
QuickBook's Vice-President and UK Managing Director, Rich Preece added: “We’re thrilled to be forming a close partnership with West Bromwich Albion Football Club."
“As one of the founding members of the Football League, Albion has a long and impressive history as a well-supported, family-focussed club with incredibly passionate fans."
“The Club is about to begin its fifth successive season in the Premier League and we can’t wait to get behind the Baggies. We are excited about making this deal a success on and off the field.”
Albion narrowly avoided relegation last season, finishing 17th, only three points above the relegation zone. They recently made the controversial appointment of Alan Irvine as their new manager, who has never managed in the Premier League before.