Emirates and Portugal’s most successful football club, Benfica, have signed a three-year agreement to become the club’s Official Airline Partner of the club until 2016.
The deal comes just two years after Emirates began flights to Portugal.
The announcement was unveiled today by Hubert Frach, Emirates' Divisional Senior Vice President Commercial Operations West, and CEO of Benfica, Domingos Soares de Oliveira, during a press conference held in Estádio do Sport Lisboa e Benfica.
Hubert Frach said: “We see our partnership with Benfica as an opportunity to connect with football fans in Portugal as well as the 14 million fans of the club spread across the world.”
“Benfica has a growing international reputation as one of the most successful clubs in European football history, and fits in perfectly with our own rapidly expanding worldwide network.”
Domingos Soares de Oliveira said: “This day represents a new milestone for Sport Lisboa e Benfica because we celebrate new relationship with Emirates that allows us to partner with one of the most innovative brands in the world.”
“Together, we share the same passion for what we do and I am confident that this partnership with Emirates will help us further connect with all of our passionate supporters around the globe.”
The sponsorship deal gives Emirates brand visibility at the Estádio do Sport Lisboa e Benfica, as well as promotional rights.
Emirates will also be able to capitalize on advertising opportunities on Benfica’s media platforms, which will include digital activations. The airline will also receive player access and interactive hospitality rights.
Benfica will join a high profile list of clubs who have sponsorship deals with the airline, including Arsenal, who play at the Emirates Stadium, Paris St Germain, AC Milan and Spanish giants Real Madrid.