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Premier League: Tottenham announce new shirt sponsor after boosting their European charge with win over Newcastle


Tottenham have agreed a five-year sponsorship deal with insurance service providers AIA from the start of the 2014-15 season.

AIA have already established a relationship with the club, having come on board as  the club's Cup shirt sponsor, but the company will become principal global partner from the start of next season.

Their logo will appear on the front of Tottenham's shirts in all competitions until 2019.

Spurs chairman Daniel Levy is delighted with the deal, he said "We have enjoyed an excellent relationship with AIA since they became our cup shirt partners at the beginning of this season."

"Together we share long-term ambitions across Asia - a region where the club has seen significant growth in recent years - and this extended partnership with AIA, one of the leading companies in the Asia-Pacific region and a clear market leader in their industry, will further help to support our objectives and engage with our supporters across the region."

"We are delighted that AIA has committed to the club for a further five years and look forward to developing our partnership further."

AIA Group Chief Executive and President Mark Tucker said: "English Premier League football has tremendous appeal in Asia and following the success of our Cup Shirt sponsorship of Spurs this season, we are now delighted to be entering this new partnership with the club."

"They have a massive fan base in Asia and we look forward to helping them further expand their presence here, as we continue to grow our franchise and communicate the strength, breadth and depth of the AIA brand to consumers in our 17 markets around the Asia-Pacific region."

Spurs will be hoping that by the time the deal comes into effect they will be playing Champions League football, and their chances of qualification were done no harm by a 4-0 thrashing of Newcastle at St. James Park on Wednesday night.

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