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Premier League-Hull City threatens season ticket price hike

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Assem and Ehab Allam, Hull's owners are understood to have lined up at least two potential major sponsorship deals with global companies for next season but they are contingent on the word "Tigers" becoming part of Hull's name.

If, when the FA meets to decide on the proposed re-brand on 9 April, the Allams are not permitted to introduce "Tigers" Hull face the prospect of being without a shirt sponsor when the current deal with Cash Converters concludes at the end of this season.

Much depends on whether Steve Bruce's side avoid relegation back to the Championship but the possibility of lifting season ticket prices from the present top price of £490 to £750 has already been discussed. "It may be an avenue we are forced to explore and adopt," Ehab Allam told the Hull Daily Mail. "However, whilst it may provide a short-term revenue lift we do not believe constantly raising prices is a viable long-term option."

 Previously Assem Allam said "I'm here to save the club and manage the club for the benefit of the community - it will never, ever be the other way around - take it from me.

"But the community can say "go away" and I will go within 24 hours.

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