Cooper Tyre & Rubber Co.’s European unit has signed an agreement to become an official partner to the Barclays (English) Premier League Arsenal Football Club team.
The exclusive sponsorship designates the Cooper brand as the first “Official Tyre of Arsenal Football Club” for Europe, Russia, the Middle East, South Africa and selected north African countries, Cooper said. The deal also involves the development of various advertising campaigns, consumer marketing programs and promotions.
Under the long-term deal, which will begin before the start of the 2014/15 season, Cooper Tyre Europe will have pitch-side advertising during Barclays Premier League broadcasts at Emirates Stadium. The sponsorship also includes a number of activities with Arsenal players.
In addition to its new Arsenal sponsorship, Cooper Tyre Europe said it is “very active in almost every kind of motorsport—from grassroots rallycross to international single-seaters just two rungs below F1.” The company recently announced a long-term partnership with ex-Formula One driver and BBC F1 pundit David Coulthard as the tire maker’s high-performance ambassador.
The Gunners take on German and European champions Bayern Munich at the Emirates tonight, having been beaten 3-1 by Munich in the same fixture last season.