Manchester United Football Club has today announced a multi-year sponsorship with Korean company Ottogi.
The sponsorship will see the famous Manchester United crest and club imagery displayed on Ottogi’s products across South Korea. Ottigi will become a partner of United in South Korea.
Ottogi is of one the leading food companies in South Korea and, through its on-going innovation, provides a diverse range of food products. In addition to introducing curry for the first time in the market, the company has achieved numerous ‘industry-firsts’.
Ottogi, which celebrates its 45th anniversary this May, currently exports its products to more than 30 countries across Asia, Europe and the United States of America.
Manchester United’s Group Managing Director, Richard Arnold, said: “We are delighted to welcome Ottogi as an Official Partner to Manchester United.
"Ottogi have an innovative approach to developing their products and we have been impressed by their commitment to breaking new ground in their industry. I would also like to extend my congratulations to Ottogi as they celebrate their 45th anniversary this year.
“Manchester United has over 15 million passionate followers in South Korea and this partnership will help bring these fans closer to the club they love.”
Ottogi’s CEO, Mr Young-Joon Ham, said: “Ottogi is extremely proud to be partnering with Manchester United, the most popular football club in the world. The company recognises the club’s global footprint and its strong association with the Korean consumers.
"We look forward to maximising the partnership to retain our market leadership and to further globalise our brand.”
“Ottogi understands the power of football and has continuously invested in sports marketing over the past few years. The partnership with Manchester United serves as a strong testament to our continued commitment to further flourishing the football infrastructure in Korea and reflects our on-going efforts to deliver happiness to our fans through our high-quality and delicious products.”