Quick enquiry
  • Footy Insider

Former Manchester United manager Sir Alex Ferguson to become lecturer at Harvard Business School

 

eNewsletter

Former Manchester United manager Sir Alex Ferguson will lecture during a four day business course at Harvard Business School in America.

During 27 years at United, he became not only their most successful ever manager, but one of the most successful in English footballing history, amassing 13 League titles and two Champions League trophies.

Ferguson announced his retirement last year, and ended his rain by winning his final Premier League title. He was also instrumental in appointing his successor, David Moyes, who has unsurprisingly struggled to fill 'Fergie's shoes.

Ferguson has previously given lectures on his management style, not only on the pitch but his influence in making United one of the most commercially successful sports teams in the world.

He has accepted a "long-term teaching position in Executive Education," at the school.

He was the subject of a 2012 case study by HBS professor Anita Elberse, which culminated in a lecture and a Harvard Business Review article last year. According to the school, he will now participate in a program called "The Business of Entertainment, Media and Sports," lecturing to senior executives. The four-day program, which costs $8,250, will run from May 7 and cover topics including talent management.

Though retired, he is still at Old Trafford on a near-weekly basis in his capacity as a club director.

"The time I have already spent at Harvard has been a stimulating experience and I look forward to developing my relationship and activities with the students, faculty and friends of the Harvard Business School community," Ferguson said in his 2013 autobiography, a comment that those at Harvard clearly took note of.

 

Web design by Brick technology Ltd.