Ironically, the new shop is only a stone throw away from vale's former ground, The Old Recreation Ground, which they vacated at the end of the 1949/50 season to move to Vale Park in Burlsem.
Amongst the numerous fans who came to see the ribbon be cut by Manager Micky Adams and Chairman Norman Smurthwaite were ex Port Vale players, Terry Miles and Colin Askey. Both players played at The Old Recreation Ground.
Miles recalled that as a 17 year old he'd played at the old ground which despite falling down had a great atmosphere.
The club mascot, Boomer was on hand to greet fans and showing off his Port Vale merchandise, including the official team wear produced by Sondico.
The Club's Chairman, Norman Smurthwaite had this to say, "We are trying to bring something back to the people so that they can see we are trying to accommodate people to try to bring them back to the club.
"We need to rebuild the brand and get it out there and get people excited about the brand and hopefully them they will follow the team.
"We are a community team and are trying to get back out in the community.
"We are driving the name, driving the brand because we are trying to get back out into the community.
"At the infancy if we can get (fans) young enough then clearly if they are in the vicinity of the football club they should be attending.
"I've tried to brand ourselves everywhere so that fans say Port Vale I want to be associated I want to go watch it!"