Gloucester City Football Club has agreed a deal with Baylis for the motor group to become the club’s media sponsor.
The deal will cover Tigers Radio, Tigers TV and Tigers’ online programme.
Nigel Hughes, chairman of the Tigers’ management board, said it was a great deal for the club and he looked forward to a "fertile" partnership.
"Some of the ideas coming out from the discussions are exciting and the players will be pleased to become directly involved," he said.
Andy Robbins is sales director at Baylis, said: "We hope to be able to use the services of players and management to bring a different slant to our business approach and this will unfold as the season progresses."