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Talk Sport to broadcast World Cup games

talkSPORT, has announced that it has signed an agreement with FIFA to be a Licensed Radio Broadcaster of the 2014 FIFA World Cup™ in Brazil for the territory of the United Kingdom.

The station will broadcast live commentary of every match from the opening game on 12 June through to the final at Rio’s iconic Maracana Stadium on 13 July. talkSPORT has broadcast commentary of the previous two FIFA World Cups™ and was most recently an official broadcaster of UEFA Euro 2012. The station will also bring the FIFA World Cup™ draw to listeners live from Brazil on 6 December.

Calum Macaulay, talkSPORT Managing Director said, “This FIFA World Cup™ in Brazil will be one of the biggest ever.  For both our existing and potential new commercial partners this agreement is great news and reflects talkSPORT’s continued investment in our product and our desire to grow bigger upmarket sports audiences across all of our platforms – on air, online, on mobile and on social media.”

Liam Fisher, talkSPORT Programme Director, said: “As the UK’s only 24 hour sports station we’re perfectly placed to bring unrivalled coverage of what’s sure to be an exciting and vibrant FIFA World Cup™ in Brazil. Last season we broadcast over 130 live football commentaries– and the FIFA World Cup™ is the pinnacle of the football calendar. With England now safely through to the finals, the whole station can’t wait for what’s set to be one of our biggest ever summers.”

Niclas Ericson, FIFA’s Director of TV, said: “FIFA looks forward to working with talkSPORT next year, so that radio listeners across the United Kingdom can experience all the excitement and drama of the 2014 FIFA World Cup Brazil™. Radio continues to play a huge part in FIFA’s commitment to bring the greatest sports event to the widest possible audience across the world.”

JB

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