Guy Walker, JD Sports Head of Football commented: “We are delighted to be able to offer St Mirren and most importantly the fans of the club this very special shirt for the forthcoming 2013-2014 season. The kits we produce are bespoke for the clubs and along with the club we have developed a design that includes a Paisley pattern print to add another dimension to the famous black and white stripes.
Richard Atkinson, St Mirren Commercial Director, added: “This has been a fantastic couple of weeks for the club and we are delighted to share what we feel is very exciting news with the fans. The new shirts arrival date is still to be confirmed but we hope this teaser will give fans a feel for what we have worked on with Diadora.
A confirmed launch date is still to be confirmed but will be available exclusively from your local JD stores (Braehead, Paisley & Silverburn) and online at jdsports.co.uk.
Founded by Marco Danieli in 1948, Diadora has become the most important Italian sports brand. For over 60 years Diadora has developed and marketed products for competitive and non-competitive sports and leisure activities. Renowned for technical excellence, classic Italian style and high quality products, Diadora has become a leading sports lifestyle brand bridging the gap between performance-based and trend-led training footwear.
Today Diadora is owned by GEOX Holding Company and headed by Enrico Moretti Polegato and is present in over 68 countries. Exclusive in the UK to JD Sports, Diadora is the brand of choice for high profile athletes such as 2011 Tour de France champion Cadel Evans and remains sports focussed, style conscious and always ready to push boundaries through cutting edge design and innovation. With their rich heritage and classic Italian style Diadora knows what it takes to be a winner.