The lack of trophies in the last eight years and the effect on Arsenal of a near miss in the chase for Champions League football has made Arsenal face reality that the club will need to spend big if they hope to regain the Premier League title.
Arsenal have been linked with United's Waye Rooney, Steven Jovetic (florentina) and Ashley Williams (Swansea) for a combined transfer fees of £70m
Seen as a selling club of it's young stars Arsene Wenger must seen that the transfer budget must be used to bring in the best.
Asked whether the Gunners could spend a £20m transfer fee on a single player, and offer salaries of £200,000 per week, Arsenal chief executive Ivan Gazidis said: "Of course we could do that. We could do more than that."
"He is pretty blind to price tags, he looks at what he sees with his eyes and makes judgements based on that, not on reputations and prices."
In the Premier League, only Manchester United and Chelsea brought in more revenue than the north London club during the 2011-12 season, according to the Deloitte Annual Review of Football Finance 2013.
Arsenal signed a new £150m shirt-sponsorship deal with Emirates airline in November, while they have also brought in almost £75m from the recent sales of Samir Nasri, Cesc Fabregas and Robin van Persie.