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At the start of spring, 32Red announced it was ending its four year shirt sponsorship deal with League Cup winning football club Swansea City.
32Red ended the agreement a year early in exchange for a sum of £950,000, a sum which CEO Ed Ware said “…was impossible for us to refuse.”
Ware also at the time stated, “if something comes up in football that we like then we’d go for it”.
Well they have been true to their word announcing a new two year sponsorship deal with Crawley Town as well as a sponsorship for Newport County Association Football Club.
Commercial Manager for Crawley Town, Ewan Dunlop said, “This is a tremendous deal for the football club. We have attracted an internationally renowned company with a well-known brand who have an excellent track record of working with football clubs. “They are previous sponsors of Swansea City and also worked with Aston Villa in the Premier League. We are thrilled that they can see many benefits, like ourselves, of a partnership with Crawley Town. We look forward to a long a fruitful relationship and to working closely with 32Red.”