Held at Keele University in Staffordshire, over 300 amateur and professional teams from 20 different countries will gather to compete throughout July and August in Britain’s biggest tournament. Teams from nations as far as Nigeria, Columbia and the USA will take part in the event which supports the development of youth, amateur and professional footballers by providing the venue to meet and compete.
Richard Wright, general manager of Warrior Football, says the sponsorship will help the brand further engage with players at a grassroots level.
“We are committed to strengthening our presence in the global football market by aligning ourselves with the best international football clubs, players and tournaments,” he said. “This opportunity to build a grassroots sponsorship programme that we can activate throughout our international network will be instrumental in taking the Warrior brand to more football players of all ages.”
David Shepherd, managing director of Euroworld Sports Ltd, the organisation behind the Keele Cup says the partnership is a winning fit.
“We have been impressed by Warrior’s international plans to build their football business through club and player endorsements. It’s important for us to work with a sponsor who has an international network that we can become part of. Our new partnership with Warrior will provide us the opportunity for a larger international football community to participate in the tournament each year.”