Chelsea boss Jose Mourhino has always been regarded as a fashion icon and his team may well follow his example courtesy of a three-year deal with menswear brand Hackett London.
The deal will run from the 2013-14 to 2015-16 seasons. Under the agreement, Hackett London will dress the first-team squad, management and coaching staff. They become one of the club's 'Global' partners and the tier represents the club’s highest sponsorship below that of main partners Samsung and Adidas. The club’s other global partners are Gazprom, Audi, Delta, Singha and Sauber F1.
“I have lived and worked in Chelsea and our flagship store is located in Chelsea, so when I was approached to dress the Chelsea team in formal kit it seemed the perfect opportunity to support the local team,” said Hackett London chairman and co-founder Jeremy Hackett. “Football has moved on tremendously in the last decade and Chelsea is now not only a first-class football team but also globally popular in markets where we too are growing our brand. The fact that Chelsea plays in the Hackett colours is an added bonus.”
Chelsea chief executive Ron Gourlay added: “We are very pleased to be working with an iconic and internationally renowned company like Hackett. They offer the very best in British design and fashion and we look forward to forming a fantastic partnership with them over the next three years.”