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Manchester United bouyed by Champions League result also on song commercially


Football News 24/7
Manchester United's star is firmly back in the ascendancy, and they are shining on and off the field.

A great result against Jose Mourhino's, Real Madrid in Wednesday's Champions League clash puts United in the driving seat to make the last eight in a competition they have reached the final of in three of the past five seasons.

With the Premier League title theirs to lose, United fans must be pinching themselves right now.

But so must their American owners who have seen deals with new sponsors put the club on course to hit financial targets this year.

United's commercial team have signed six new sponsorship deals with companies around the globe in the last three months of 2012, one of the busiest periods in the soccer calendar.
"Manchester United
achieved record revenue and record adjusted EBITDA (underlying profit) in the second quarter driven by our commercial operation, which continues to experience extremely strong growth particularly in sponsorship," said club vice chairman Ed Woodward.
United had revenues of 110 million pounds ($171 million) in the three months to December 31 and earnings before interest, tax, depreciation and amortization (EBITDA) of 50 million for the period, in line with analyst forecasts.
United claim to be the world's best supported soccer team with more than 650 million followers worldwide and has signed a series of sponsorship deals for everything from beer to paint in recent months to tap into fans' passion for the club.
The club repeated its forecast for revenue for the year to come in between 350 million and 360 million pounds, while EBITDA, its preferred measure of profit, was seen in the range of 107 million to 110 million.


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