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Manchester United star Wayne Rooney joins Samsung's Galaxy 11 campaign


Manchester United and England striker Wayne Rooney has been selected to feature in Samsung’s new Galaxy 11 marketing campaign.

The 28-year-old joins the likes of Lionel Messi, Iker Casillas, Mario Götze and Radamel Falcao on a team of top soccer stars from around the world who will ‘attempt to save Earth from alien domination in a “winner takes all” match on a virtual football pitch’, according to a Samsung statement.

While the final line-up is set to be announced in the coming days, other players to have already been selected for the team include Chelsea’s Brazilian playmaker Oscar, Nigerian international Victor Moses and AC Milan’s Stephan El Shaarawy. German legend Franz Beckenbauer is the coach of the squad.

Galaxy 11 is a global, multi-platform marketing campaign that will feature across Samsung Galaxy devices, online platforms and social media channels. Over the course of December, fans across the globe will be able to follow the Galaxy 11 team as they begin training for what Samsung marketers are dubbing ‘Earth’s ultimate showdown’.

“It’s a great honour to be selected for the team alongside some of the world’s greatest football players,” Rooney said. “Hopefully I’ll be able to bring my qualities and English spirit to the team and 2014 is going to be a huge year for me with club, country and now the Galaxy 11, so keep watching.”

Rooney’s selection is being highlighted in a short video released on Monday that shows him sparring in a boxing ring in preparation for the game.

“We are excited to welcome Wayne Rooney to the Galaxy 11 team, and are proud to have him join this epic campaign,” said Andy Griffiths, the managing director at Samsung Electronics UK and Ireland.

“One of the top football talents in the UK, Rooney’s football skills and inspirational spirit made him a logical choice for this campaign and the Samsung brand. We encourage all of Rooney’s fans to follow the journey of Galaxy 11 as they will be asked to play an even larger role in supporting the team along the way.”

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