Robson told a packed football audience combining club and business delegates that his business, Bryan Robson Sports, was about 'putting something back into the game.'
He said he had been lucky to play at the highest level, and similarly manage some big clubs culminating in a two year stint as an international boss in charge of Thailand. He explained how important he felt it was to also be looking at the lower end of the football spectrum to ensure the grass roots game was there to provide players of the future.
The audience was asked to fire questions, hosted by BBC Radio Stoke's Lee Blakemoor, at Robson and he emphasised the need for clubs to have help in getting the right funding to improve facilities, training and coaching. Bryan Robson Sports, he explained, work with a series of partners to deliver different solutions for different situations.
He said in answer to a question about the aims of the buisness, ' I set Bryan Robson Sports up with the aim of helping sports clubs to develop new modern, sustainable facilities, which are much needed in this country at grassroots level.'
Interestingly for football fans generally, in answer to questions about his playing days he confirmed that Paul Gascoigne was the best player he had played with in his prime and that whilst he would never say never, he was unlikely to enter club management again.
The event was the latest in a series of Football Industry Days organised by leading football website www.footballtradedirectory.com.
The next event is at Bristol City's Ashton Gate Ground on Sept 12th