Port Vale are set to become one of the first football clubs to offer real ale at their ground.
The club agreed a deal with Burslem-based Titanic Brewery, who will be taking out pitch side advertising at Vale Park.
The deal also gives Titanic the opportunity to sell its award-winning cask and bottled beer at the ground.
Titanic's Steerage bitter is now available from the pumps in the club's main bar and a range of Titanic's bottled beers will also be available in Vale Park's executive boxes.
Bottles of Titanic are also on sale at Tommy Cheadle's bar at Vale Park..
Brewery director Dave Bott said: "Both Titanic Brewery and Port Vale are organisations firmly rooted in our local community and we see this deal as a perfect match."
"Many Vale fans already enjoy a match day pint of locally produced ale at the Bulls Head, and sponsorship of the club is a great way for us to thank them for supporting their local brewery."
"It is also good to have our beer extensively on sale at Vale Park for the first time."
FTD understands that the deal will run in conjuncture with the club's main beer supplier Calsberg/Tetley.
Vale Park was also the venue for FTD's recent open day, with guest speaker Bryan Robson.