Only two weeks until the football industry descends on Bristol City’s Ashton Gate stadium for the latest Football Industry Day organised by www.footballtradedirectory.com.
We are delighted to announce our main speaker will be Mark Bradley, Director, The Fan Experience Company. Mark is well known in the industry and has been instrumental in developing the Football League’s Family Excellence strategy.
He will talk on the topic What is fan engagement and how can it help you grow your club?
The theme is relevant whether you run a small or large club.
FTD Managing Director John Booth said:
‘We have a great pedigree in offering relevant discussion topics. We have recently featured football legends Bryan Robson, Mick Rathbone, and Neil McDonald and stuntman and motivational speaker Gary Connery as main speakers. Mark is a great addition to the list.
‘The Football League have been driving fan engagement in the past few seasons and Mark has been at the forefront of this work. He has tremendous knowledge and experience and will be very informative we are sure.'
Family attendance at Football League fixtures had increased tremendously in recent seasons and Mark will give insights not only on family engagement but on how clubs can engage with the wider fan base too.
Mark says ‘the world’s most successful businesses base their success on an intimate understanding of what matters to their customers and an almost instinctive ability to provide them with value. Football sometimes makes the mistake of ‘assuming’ we know what matters, but as more and more clubs are discovering, a little investment in fan engagement can go a long way to supporting a more sustainable future’.
For further information on the event contact: