Arsenal have signed a three-year sponsorship agreement with Irish bookmaker Paddy Power.
Paddy Power now becomes the official betting partner of the Premier League side in the UK, Ireland and Italy.
The partnership will be activated with offers and exclusive bets around certain Arsenal fixtures this season, as well as through the club’s digital and social media platforms.
The bookmaker will also have access to the club's top players for promotional opportunities as well as the clubs marketing databases.
Arsenal’s head of global partnerships Vinai Venkatesham commented "As we enter into the season, we are delighted to have agreed a long term deal to welcome back Paddy Power as a partner.”
“They are a respected leader within the betting industry, and our partnership will ensure Arsenal fans have access to unique betting offers when backing their team.”
Arsenal last night beat Fenerbahce 3-0 in their Champions League qualifier, easing the pressure on Arsene Wenger after an opening day defeat at home to Aston Villa.