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Cardiff City will hope to emulate rivals Swansea in the financial stakes

Football News 24/7
Newly promoted Cardiff City would do well to cast an eye 50 miles down the M4 at Welsh rivals Swansea City.

Swansea have grown steadily since joining the top flight and whilst many tipped them for relegation this season they have excelled themselves on the pitch as well as of it.The benefits of Premier League membership were reflected in record profits of £15.9m announced by Swansea City FCearlier this month for the six months up to the end of November 2012. 

With Premier League status assured, The Swans are well placed to take advantage of the new Premiership television deal.   
It is planned to increase the capacity of the council-owned Liberty Stadium from 20,599 to 32,000 and there are plans for a new training facility.  A new shirt sponsorship deal is in the offing, the Swans having bought themselves out of their deal with 32Red a year early.
Swansea lost £8.3m in their promotion-winning season of 2010-11, but they have made a profit ever since joining the top flight.   Admittedly, the sale of Joe Allen to Liverpool and Scott Sinclair to Manchester City contributed to an increased profit of almost £10m on the same period in 2011.  But intelligent player trading is part of the strategy required for a football club the size of Swansea to prosper.

The prospect to two massive derby games between the two rivals next season will also help boost the finances.


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