Subway are to support young players at Leighton FC by making a 10p donation to the football club on purchases of specially selected menu choices throughout the 2012/13 football season.
One of the company's aims is to support local young people, many of whom are its customers, and the business has opted to help football clubs because it sees sport as a popular and important part of many neighbourhoods.
Amit Patel, owner of the Leighton’s Subway, said: “Sport plays an essential part in our community and we hope to help these young players get the things they need with everyone’s support.
“Whatever we raise will go straight to the club, so the more support we get, the better it is for the kids.”
Richard Graham, chairman of Leighton Town added “We’re so pleased that the store will be donating money to our club.
“We’ll be using the funds to get new training equipment for the squads.
“Leighton Town FC is the focus for all the youth teams in and around Leighton Buzzard and Linslade to aspire to, and will really benefit from the support the Leighton community gives us.”