But the club are expected to officially launch the partnership at Turf Moor later this month.
Club officials said Mr Lord’s relatives were consulted on the sponsorship deal and believe it will give the club a boost, although one or two fans have expressed reservations according to the Burnely Express.
A statement from Burnley Football Club said: “We are delighted to enter a partnership with Totally Wicked who are making great strides themselves in the education of getting people to stop smoking.
“We are aware of the implications of the name being associated with Bob Lord but we have spoken with members of his family and both sides have agreed that it will be beneficial to the club.”
Totally Wicked branding has been erected on the stand and it is believed the company, which has recently opened an e-cigarette outlet in Burnley, could promote their product among fans on matchdays. Supporters could even be offered help to quit smoking.
The electronic cigarettes can currently be used in the designated smoking areas in the ground but club officials are investigating whether fans can use the products inside the ground.
The Bob Lord Stand was created in 1974 to replace the Brunshaw Road Stand at a cost of £480,000.The new stand held 2,800 fans and was officially opened by the then Prime Minister Edward Heath.