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Manchester United goes to Japan to sign new deal

Manchester United's worldwide brand has hit another prime piece of inventory from Japan signing a three-year deal with Kagome to become the club’s official soft drink partner to the end of the 2015/2016 season.

“Manchester United has almost 4 million followers in Japan and every time we visit, the welcome we receive is overwhelming,” United commercial director Richard Arnold said.

“I hope that all of these fans will support this new way of connecting with the Club and enjoy some of the great products and activities Manchester United and Kagome will bring them.”

Ryo Koshino, Executive Officer and General Manager for Kagome’s Corporate Communication Division, added: “Kagome encourages and promotes a healthy lifestyle through exercise and vegetable intake.

"We feel our partnership with Manchester United, which is one of the world’s most popular football clubs, possessing a long history of tradition, will allow us to promote Kagome and our products to a wider audience.”


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