Manchester City Football Club has today announced a new partnership with HUGO BOSS that will see the global fashion brand become the Club’s exclusive fashion and clothing partner of the first team.
The partnership between Manchester City and HUGO BOSS will ensure the first team squad, which includes stars such as Sergio Aguero, Vincent Kompany, Joe Hart, Mario Balotelli and Yaya Toure look just as sharp off the pitch as they do on it. As part of the partnership, HUGO BOSS will design the player’s Club suits which are worn during official Manchester City engagements and Cup Finals.
HUGO BOSS will also work closely with the Club and players on a range of photo-shoots, video content and money can’t buy experiences.
Roberto Mancini and his players are no stranger to HUGO BOSS, regularly being spotted in the new flagship store recently opened on New Cathedral Street, in the heart of Manchester city-centre.
Speaking of the Partnership, Tom Glick, Chief Commercial & Operations Officer for Manchester City Football Club, said:
“We are delighted to welcome HUGO BOSS to our family of partners at what is a very exciting time in the Club’s history. HUGO BOSS is not only one of most respected brands in the world, but their reputation for innovation and creativity within the fashion industry, is unparalleled.
“The opportunity to collaborate on a range of activities beyond simply the design of the player’s suits makes this a particularly compelling partnership.”
Bernd Hake, HUGO BOSS UK MD, said:
"We are delighted and honoured to be in partnership with Manchester City Football Club. HUGO BOSS has long been synonymous with sport and Manchester City shares our values of excellence, style and a passion for performance and perfection. Their players are style icons both on and off the pitch.”