Chelsea appeal in Asia has long been the target of the top Premier League clubs searching for new merchandising markets and the Blues launch of another official Blue Pitch in Thailand, the third in Asia having already opened facilities in Hong Kong and Malaysia is enhanced by the latest partner Singha Beer who have renewed their sponsorship as official beer partner of the club for a further five years until 2017.
Chief executive Ron Gourlay said of the deal
"We are pleased to have renegotiated and extended our partnership with Singha Beer.
"We have enjoyed a fantastic relationship with Singha over the past two years and certainly a highlight for the football club was taking the first team to play a game in Bangkok in 2011 as part of our Here to Play, Here to Stay pre-season tour of the region. The youth team also visited Bangkok this summer playing the Leo All Stars side in front of 7,500 local fans.
"Singha have been an excellent partner and we look forward to working with them over the next five years."
Piti Bhirom-Bhakdi, board member of Singha Beer, agreed "We have embarked upon an incredible relationship with this great team and it has been our privilege to be associated with Chelsea Football Club.
"Working with Chelsea FC has been a wonderful experience from day one and we at Singha are very proud to be part of this club during its most successful period in its history.
"Singha is delighted to be given a chance to extend this fruitful relationship until 2017 and hopefully many more years afterwards. Next year is Singha's 80th anniversary and we see no better fitting way to celebrate this than continuing with this successful relationship with Chelsea FC."