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Manchester City to make changes off the field

With the acquisition of Umbro, Nike will take over as brand partner for Manchester City.

Nike plan to replace the Umbro brand as sponsors of the Premier League champions elect until the end of the 2012/13 season when the company will switch to the Nike brand until 2019.

Nike Brand president Charlie Denson:

“We’re excited by the opportunity to further develop the relationship between City and Nike Inc, which builds on the successful partnership the club has already enjoyed with Umbro, and reflects both the ambitions of the club and the Nike brand’s position within the world of football."

John McBeath, acting chief executive at Manchester City added:

"Nike's deserved reputation as the leading global sports brand, its unparalleled R&D capacity, leading global retail distribution networks and award winning marketing capabilities mean that this is a very important step forward in the evolution of Manchester City.”


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