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Chelsea go up a gear

Chelsea announcement of a Formula One team, Sauber, puts the whole team on and off the pitch up a gear in a ground breaking deal as reported last week in FTD.

The Blues' club badge will now appear on the Swiss team's car around the world starting just prior to the Champions League final.

"This is an innovative partnership that will see a football club link up with an F1 team like never before, bringing together two of the world's biggest sports and uniting our fans," Chelsea CEO Ron Gourlay told reporters.

A Sauber spokesman added:

"The football club benefits from Formula One's television reach which, compared with the Premier League, is much higher and more international."

"Particularly in Asia, Formula One enjoys enormous TV presence and, not least thanks to Sergio Perez (Sauber's Mexican lead driver), is currently captivating more and more fans in Latin America, as well."


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