Energy Consulting Group are to be Bournemouth's new shirt sponsor for the 2012/13 season.
The EC group are to make a financial injection to the club and current shirt sponsor, Focal Point Fires Plc, has agreed to end their deal two years early.
Commercial Director Rob Mitchell for the club said of the new deal:
"The club is very grateful to Focal Point Fires for the support they have shown the club over the years. We appreciate the understanding and assistance which the board of directors of Focal Point Fires has shown in enabling the club to take advantage of the investment opportunity provided by the EC Group, which we are sure, will be to the long term benefit of the club, its staff, supporters and