Everton FC are to replace Le Coq Sportif as kit suppliers after agreeing a new three-year kit deal with American sportswear giant Nike. The deal was brokered with the club's retail and merchandise partner Kitbag.
The success on the field of David Moyes's side who reached the semi-final of the FA cup this week beeting Sunderland 2-0 has aided a commercial coup over local rivals Liverpool, who recently announced Warrior were to replace Addidas in January as kit suppliers, who they play next round of the cup.
The value of the deal has not been revealed but it is thought similar to that of Le Coq Sportif’s. The benefit to Everton are from the American brand’s greater reach, with revenues generated from the sale of a range of other merchandise as well as replica shirts.
Everton boss Robert Elstone said of the deal
"Following all the speculation of the past few months, we are delighted to confirm that Everton is about to kick-off a new, three-year partnership with the world’s leading sportswear brand. We’re all excited by the prospect of working with Nike’s design, marketing and retailing teams and look forward to seeing some impressive, original kits and products, as well as being on hand to take advantage of new retail opportunities that we’ll be working with Kitbag to drive forward. Nike has an impeccable reputation and we are confident that our supporters will be excited by the new partnership, with all of us looking forward to seeing our new home shirt this summer."