Sunderland's chief executive Margaret Byrne, at the recent Institute of Directors (IoD) lunch event, gave business leaders an insight into the highs and lows of life in football’s top flight.
Byrne was a solicitor before joining the Premier League side as club secretary, a position in which she was involved in a range of activities, including player transfers.
She outlined the challenges the club faces in complying with UEFA’s new Financial Fair Play legislation and her diversified role covering from event management and concerts to create new sources of income, as well the commercial links with overseas markets.
Byrne became one of the youngest chief executives in Premier League history when she took over from Steve Walton in July last year, aged just 31.
Niall Quinn, who was Chairman when the appointment was made, described her:
“Margaret has been a true driving force at the club since her appointment here more than four years ago, and the fact that the club has gone from strength to strength on and off the pitch in that period is no coincidence.
“She has enormous passion for our football club and as its CEO, she will continue with the fantastic work that has gone before and will play a key role as the club continues to grow.”