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Joma sweats “blood” with Valencia kit launch

Recently Valencia CF launched their new “Home” kit and at the same time helped to raise the awareness for a fantastic cause by encouraging the people of Valencia CF to become blood donors. 

The traditional white home shirt has four thin black lines on the front as well as in the sleeves and back that symbolize the black blood that emanates from the heart of the fans from Valencia. This link with the famous black blood of the Valencia faithful helped raise the awareness of a recruitment campaign to recruit blood donors in the city of Valencia.

“Tu Sangre Valencianista” achieved its goal by recording the largest ever number of donors giving blood in the Valencia hospitals in none day. The campaign that was launched in early May, ended on the 26th May culminating with the City of Valencia Marathon. In total, more than 533 donors presented with the most encouraging news that 18% of these donors were brand new 1st timers.

Joma are the official kit supplier to newly promoted Shrewsbury and Exeter City with over 40 distributors throughout the UK.

Click here for the 2012 Joma teamsport catalogue.

To find out details for your area please contact the Brand Manager for your area.

Scotland, Ireland, Wales – 07540 049814 or jomauk@joma-sport.com
South and South West – 07540 049814 or jomauk@joma-sport.com
South East – 07712 089421 or gary.bright@joma-sport.com
North East – 07703 719547 or mark.kirkup@joma-sport.com
North West – 07713 286969 or ian.ralph@joma-sport.com

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