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Craig Bellamy on the move for the Reds

In a unique deal that will see Craig Bellamy become the Warrier brand's first football ambassador the sponsorship fee go directly to his Foundation in Sierra Leone.

Warrior will work closely with Bellamy to raise global awareness of the Foundation and build on his work to date. The Liverpool front man will also work alongside Warrior to develop its debut football boot collection.

Craig Bellamy founded the foundation himself four years ago to provide under-privileged children a chance to reach their full potential through a mix of sport and education, enabling them to create better lives for themselves and their communities.

In addition to helping fund the Foundation's educational and recreational facilities, Warrior will provide practical support by supplying footballs, boots and kit.

"At Warrior, we align ourselves with athletes who are highly driven, motivated and possess a winning mentality - Craig is one of these athletes," said head of Warrior Football Richard Wright.

"His work in Sierra Leone is remarkable and we are delighted to help these young footballers of tomorrow."

SM

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