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Bristol City sign six-figure deal with Lindley

Bristol City has signed a deal worth hundreds of thousands of pounds which will see all of the main bars and food kiosks at Ashton Gate refurbished.

The club says the investment is being made because it will be at least three years before they can move to their proposed new 30,000-seater stadium at Ashton Vale.

The catering facilities at Ashton Gate are to be revamped. The main hospitality area, the Dolman suite, is in line for a major revamp along with 16 other kiosks dotted around the ground.

The revamp is part of a three- year deal that the club has signed with Lindley Venue Catering a firm which specialises in offering catering at sports stadium.

The firm, which has similar deals in place with Premiership clubs Tottenham Hotspur and Stoke City, will fund the improvements as part of the deal.

Kevin Smith, City's commercial director, said: "I think there is acceptance that the offering for supporters is not what it could be. This is not about anything apart from providing the best service for our supporters.

"There is an acceptance that because we have been concentrating on the new stadium for the last four or five years so the focus has been on that to the detriment of Ashton Gate.

"It will be at least three years before we can move to Ashton Vale so we are planning for the short term. What we want to do is provide a quality environment and a quality offering for our supporters to enjoy."

The improvements will see branded kiosks replace the current stalls. The new outlets include Flaming Good Burger, Frank's Original New York Streetdogs and The Pie Factory.

Lindley Group chief executive Adam Elliott said: "Stadium public catering has long been Lindley's core business and, with our substantial experience in this marketplace, we believe that we are in the best position to lead the field when it comes to enhancing the food experience of sports fans around the country.

"The quality and innovation that we have seen in branded retail food outlets on the high street, in mainstream visitor attractions and within other leisure venues hasn't, until now, been evident in sports stadia.

"The aim of our new food service retail brands is to raise the bar in terms of quality and customer service."


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