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Arsenal expand into China

Arsenal has given charity partner Save the Children £300,000 over three years prior to their pre-season tour of the Far East for projects in Beijing.

The money is earmarked at improving the quality of education of disadvantaged children aged six to 15, in the areas under-resourced schools.

The Gunners will work with Save the Children to train 200 teachers and 20 head teachers.

Arsenal chief executive Ivan Gazidis explains:

"We are incredibly excited to be launching this new project which carries on our tradition of giving back to our community," he said.
"Our partnership with Save the Children will help us reach even more young people globally and give them a chance to realise their potential - a philosophy to which we are committed to both on and off the pitch at Arsenal.
"Over the past 12 months players, supporters and staff have shown outstanding dedication and generosity towards our partnership with Save the Children and it’s fantastic that we can channel this commitment to our projects both in the UK and overseas that will have such a positive impact on so many lives.”

The pre-season tour of the Far East and Africa, as well as helping the charity partner, is also commercially-motivated to strengthen the brand to further increase the fan base.


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