The racial abuse acrimony between Luis Suarez and Patrice Evra is bad news for potential sponsors as Liverpool's shirt sponsor Standard Chartered are reported to be unhappy with the negative PR the actions on Saturday have created and have wrote to the U.S. owners expressing their dissatisfaction.
The Standard Chartered shirt sponsorship deal is reported to be worth £20 million per year to the club.
“We were very disappointed by Saturday’s incident and have discussed our concerns with the club,” the bank said in a statement.
It is believed the letter Standard Chartered sent to Liverpool’s U.S. owners over the weekend helped defuse the race row and led to the club, manager and player’s apology that came yesterday to help repair the reputation of one of England’s most successful teams.
Managing director Ian Ayre reacted quickly yesterday to defuse the impact and Suarez apologised for not shaking Patrice Evra’s hand before the 2-1 defeat at Manchester United and manager Kenny Dalglish also said sorry about his heated post-match reaction and failing to condemn his player.