Aston Villa have signed a record-breaking kit manufacturing agreement with Italian company Macron reported to be worth £15m.
The kit deal starts in 2012-13 season and Macron will become the clubs 'technical sportswear label and official kit manufacturer', replacing Nike in a deal that ends in May 2016.
"Commercially, this is the best deal the club has ever secured with an official kit partner," said Aston Villa chief executive Paul Faulkner. The Nike deal, which ran for five seasons, was worth £10m (US$15.7 m).
The club's press release said the midland-based club would become Macron's 'flagship' club in the Premier League.
Macron chief executive Gianluca Pavanello added
"Macron is a European company with a successful growth in the UK.
"We are particularly pleased to partner with Aston Villa, a club with great tradition and heritage, with which we share common values which are: a passion for sport, commitment and, most importantly, a focus on product quality.