The WEC, metal fabrication firm, sign on the Darwen End has been removed after the company and the football club confirmed that the rolling one-year deal would not be re-newed.
WEC director Wayne Wild, chief executive of the Blackburn Rovers Supporters Investment Trust which is seeking to buy a stake in the club, said: “It was a one-year rolling agreement. That agreement has now come to an end.”
The failure of the Darwen firm and club to agree a new deal after four years comes after the end of a one year free sponsorship of the Rovers shirts by The Prince’s Trust.
Rovers operations director Paul Agnew commenting said,
“WEC and the club have been unable to agree a further one-year deal for the Darwen End.
We currently have no stand sponsorship or sponsors for the shirts after the agreement to allow the Prince’s Trust to be on them for a one-year period.
“We are currently in talks with a number of potential shirt and stand sponsors but have yet to reach any agreements.
“We need to maintain the value of the brand particularly regarding shirt sponsorship.”
Glen Mullan, chairman of the BRFC Action Group, said: “I am disappointed that WEC has ended its sponsorship of the club at a time when supporters are staying away.
“The club needs sponsors to come forward to get revenue at a time when fans are not buying tickets.”