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Premier League proves big draw for betting partners

Football News 24/7
The Premier League clubs continue to attract the attention of the betting industry. Earlier in the week Manchester United signed a three-year sponsorship deal with sports betting company Bwin for an undisclosed amount, making it the club's "official online gaming and betting partner".

Bwin is the shirt sponsor of Real Madrid and a partner to Bayern Munich. Bwin replaced Betfair as Manchester United's main partner.

In May BET365 - became Stoke City's main shirt sponsor.

Yesterday a further two deals were announced.

Spurs revealed that Fun88, a leading Asian gaming company, will become the Club’s Official Asian Betting and Gaming Partner from the strat of the season.

The two year agreement, which begins immediately, will see the two organisations work together to engage with Asian sports fans through a range of online and offline activities which will include launching a co-branded gaming microsite.

Daniel Levy, Chairman, Tottenham Hotspur, said: "We are delighted that Fun88 will become an Official Club Partner. This is the first time the Club has signed a regional partnership in Asia and is largely down to the significant increase we have seen in the growth of our international fan base over the past few years.

“Over 60% of our global fan base comes from Asia and together with the Club’s reach through the Barclays Premier League broadcast platform, we are ideally placed to support Fun88’s continued growth in the Asian marketplace.”

Nick Lee, founder of www.Fun88.com commented: “I am proud to announce Fun88’s partnership with Tottenham Hotspur, as the Club’s Asian betting and gaming partner. This partnership brings together one of Asia’s top online gaming companies and Tottenham Hotspur, one of the most exciting and attacking clubs in the English Premier League.

“We are looking forward to working with Club to launch a new bespoke betting microsite. We believe that our knowledge of developing fun, interactive and engaging gaming platforms will provide Tottenham Hotspur’s international fan base with an exciting, new gaming experience.”

Closer to home, Irish bookmaker Paddy Power has been named as the official online betting partner of Everton FC across the UK and Ireland.

The two-year deal will see Paddy Power offer their market-leading range of innovative betting products via the official Everton website, evertonfc.com.

Dave Biggar, Commercial Director at Everton Football Club, said: “Paddy Power has a fantastic track record in football and we look forward to being part of their portfolio.”

Paddy Power spokesperson said: “Both ourselves and Everton are passionate about entertaining and delivering for our fans and customers first and foremost. Our track record in pioneering the Money-Back Special at Paddy Power has seen us give millions back to punters over the years on refunded losing bets and we also often pay-out on bets when and where we feel it’s the right thing to do. 

“We look forward to going over and above in both listening to and offering the best possible value to Everton supporters over the next couple of years and beyond.” 

Through the unique team pages at paddypower.com, Evertonians will also be able to sign up as supporters of Everton and receive additional, exclusive bets and offers related to the Club.


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