With six chairman in the Premier League appointing new managers during the summer, like John Henry at Liverpool they will be watching the first six games to judge if they have made the right choices.
Brendan Rogers’s goal will be to take the club back nearer the Champions League places.
Henry has gone on record to say it is a myth that a new stadium will transform the club's financial fortunes and the old saying stands that success on the field brings success off it in the commercial stakes.
Rodgers has brought in three new players to achieve the club's goal, the latest Morocco international Assaidi.
"When I watch Liverpool it's always a good atmosphere. The fans are fantastic and I'm happy to be here," he said.
"I had offers from other big clubs but I've been waiting for this moment."
Assaidi becomes Rodgers's third signing, after Italian forward Fabio Borini from Roma and midfielder Joe Allen from Swansea.
The fans expectancy on the pitch will be to see the free flowing style that Rodgers played so successfully at Swansea and off the field the direction John Henry sees for the future development of a club with a world wide appeal.