Fans were irate in the recent game against Newcastle, in a 4-1 win, about the change of branding when the "Bluebirds" become the "Red Dragons" and the Championship side blue kit became red as part of the deal with investors Tan Sri Vincent Tan and Dato Chan Tien Ghee to pledge their commitment to the club both on and off the field.
As well as wearing red rather than blue home shirts from next season, the first time since 1910, Cardiff are looking into expanding the Stadium and upgrading the club's training facilities in the push for the Premier League. On the playing side team strengthening thought to appease fans has started with Craig Bellamy joining the revolution. As Chief Executive Alan Whiteley explained:
"It's nice that he gets the crowd enthused (Bellamy) and excited but really it's about building a team to make a challenge for the Premier League."
Whiteley has denied claims the board were trying to appease unhappy fans with the signing of Bellamy.
Whiteley had more good news for fans when he confirmed Bluebirds manager Malky Mackay is hoping to make further signings before the transfer window shuts on 31 August.