Telecoms company BT has approached ITV with a proposal for the free-to-air broadcaster to show “one or two” English Premier League matches to promote BT Vision, BT’s pay-TV service that owns the rights to 38 games starting next season, according to Reuters.
“Early stage talks have been held about a one-off one or two game cross-promotional deal,” a source close to the talks said. The discussions were not about a carriage deal, the source added.
An ITV spokesman said the company was not currently talking to BT about taking any of their Premier League matches for broadcast on ITV channels. BT declined to comment.
“If BT were looking for a production company to produce their Premier League coverage, that is something that we would of course look at, as we do with other potential contracts,” he said.
The Daily Telegraph reported that Premier League matches could be shown to a national free-to-air audience for the first time under a proposed deal to allow ITV to show some of the games BT secured in a rights auction in June.